Media Kit & Advertising Rates

Circulation analysis
IVW 2nd Quarter, 2025

Average number of copies per issue:

Print run 22,600

Circulation 22.730 (including e-paper)

Sold circulation 20.122 (including e-paper)

Reader survey

On behalf of touristik aktuell, teleRESEARCH conducted a reader survey in June/July 2023. A total of 350 readers took part in this online survey. teleRESEARCH carried out the evaluation without any influence from touristik aktuell. (Deviations from 100% may be due to rounding.)

Ø 29 minutes per issue and reader

Ø 2.6 readers per issue

How intensively do you read touristik aktuell?
83% Read it thoroughly/selectively for articles that are important to me
13% Usually skim through it
4% Read it when needed

Recipient analysis

86.9% Sales staff and decision-makers in travel agencies, tour operators

3.8% Transport providers: airlines, railways, shipping companies, bus companies, car rental companies

4.1% Hotels, conference venues, hotel management and reservation companies

3.8% Tourist offices, tourist information centers, state tourist agencies

1.4% Organizations, institutions, advertising agencies, media, commercial enterprises, others

Source: Publisher’s own data

Online-Advertorial 

• Text: up to 6,500 characters incl. spaces
• Images: up to 5 in landscape format
• Placement on the homepage (will be fixed on the homepage for 3 days)
• Text teaser in the newsletter News am Mittag

Stand-Alone-Newsletter

• Text: up to 4,000 characters incl. spaces
• Images: up to 5 size in pixel 728 x 284
• Distribution: ta newsletter subscribers
• Shipping day freely selectable

ta-Webinar 

• Live webinar on Zoom with touristik aktuell and Realizing Progress
• Moderation, streaming on ta-Facebook with over 26,200 subscribers
• Recording available for 2 months via Realizing Progress and touristik-aktuell.de
• Various additional services bookable

ta-Podcast 

Podcast with self-selected topics
• Announcement of the podcast print and online (homepage, newsletter, FB and Instagram)
• Podcast production with 1–2 participants
• Celebrity presentation 4 weeks on www.touristik-aktuell.de, then in the ta-podcast section
• Link as RSS feed for publication on your own website

Looking to effectively reach your target audience?

Let us work together to tailor the ideal cross-media mix for you – ranging from our magazine and online portal to newsletters, social media, webinars, and podcasts.

We look forward to working with you.

Bianca Peters
Advertising Director
Phone: 0 61 46 / 605 – 120
b.peters(at)touristik-aktuell.de

Silke Czulik
Advertising Sales & Administration
Phone: 0 61 46 / 605 – 121
s.czulik(at)touristik-aktuell.de